The Parks and Recreation Sector emphasizes accessible facilities, spaces, and services that are available at low or no cost to residents.

This Sector includes the environments, programs, and services that are provided by non-profit and local government, such as community centers, public parks, trails, and open spaces.

The Parks and Recreation Sector is led by Jen Jutte from KCMO Parks and Recreation and Alison Smith from Johnson County Parks and Recreation.

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KCPA Plan Strategies & Tactics for Parks and Recreation

The priorities of the Parks and Recreation Sector Work Group benefit all ages and populations across the Kansas City region. Opportunities for alignment exist both within the Sector and with other sectors.

Alignment can also be found through ongoing community health initiatives that prioritize equitable access to parks and trails.

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Strategy 11

Parks departments, recreation centers, and community partners should develop new park programs that support physical activity opportunities for all residents.

Tactics

  1. Build cross-sector partnerships to promote physical activity in public parks.

  2. Reimagine public parks as a “third choice” amenity, where they are recognized as welcoming alternative places for families and communities to gather, other than their work or home.

  3. Engage with local, environmental conservation organizations and invite them to be partners in increasing physical activity in parks.

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Strategy 12

Parks departments and community partners should track the participation in community-based physical activity programs to better engage with all audiences.

Tactics

  1. Collect data through the use of innovative tools, with a focus on specific areas and community groups.

  2. Use data to better engage with audiences and highlight the purpose or mission of the organization through storytelling.

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Strategy 13

Parks and recreation, business and community organizations should advocate for sustainable funding to improve the availability of safe, clean, and affordable physical activity for all residents.

Tactics

  1. Build partnerships between parks and recreation organizations and local businesses and health organizations to attract sustainable funding sources.

  2. Connect parks with neighborhoods through sidewalk infrastructure investments.

  3. Highlight the disparity in amenities between neighborhood parks and promote more equitable investment strategies.